Internet Marketing: Why Web?

Marketing on the Internet:
Who, How, What, When Where, and Why

Who - Everyone these days is on the internet.

If your business has a catalog, then imagine that catalog online, where potential customers can search it and place orders.

If your business does direct mailings, then imagine that mailing information online for potential customers to read and to order from.

If your product has visual appeal, then imagine full color photographs online.

If you are a publisher, then we can help you publish on the internet.

If you use printed advertising, then compare the cost of advertising on the internet.

If your customers are geographically dispersed, then the internet is the place to meet them.

If you think you are just another local business, then call us for an appointment to show you what your competitors are doing and what you can be doing too.

Why - The benefits of marketing on the internet include:

Permanent - unlike a newspaper ad which is thrown away in one day, or a magazine which is kept for a month, your internet web site can continue to attract customers 24 hours a day, day in and day out.

Visual - the internet is beautiful. Full color pictures are standard. You can have sound and animation too.

Cost-Effective - the benefits of permanent, world-wide, visual, full-color, interactive, targeted marketing come to you at surprisingly low cost. The internet compares very favorably with all other forms of advertising including direct mail, magazine, TV, and radio.

Interactive - your customers can use your internet site to send you e-mail (and then you can put them on your mailing list), fill out forms (your order forms), sign a guest register, copy your product literature to their own PC, and in general interact with your business much more freely than was possible with a printed ad.

World Wide - you can attract customers from anywhere in the world, all they need to connect with you is a telephone line and a computer.

Targeted - your online presence can be targeted to your customers. We will see that your site is referenced in the places which are relevant to your customers.

Flexible - Your web site can be changed as needed to reflect new product announcements, special sales, or other events.

Upscale Customers - Since being on the internet requires a computer and a phone line, internet users are upscale, educated, and have disposable income.

What

Putting your company on the internet means creating a site for your materials on the World Wide Web.

Internet Marketing Associates will create your web site for you, and keep it maintained and up to date. We can also train you to be the webmaster of your own site.

Where

If you have started to research the internet, you know how many different access providers are out there. Each access provider will tell you that they will put you online. Choosing the right one takes know-how. As an independent and unbiased organization, we can help you chose the access provider which will be best for you. Let us be the architect of your online presence.

When

The internet is growing fast. If you start now you will have a competitive advantage, so call for an appointment today.

How

The easy way - call Internet Marketing Associates! We handle everything from creating your online presence, finding an internet service provider, managing your account, and maintaining and updating your web site. Why learn all the technical stuff when you have a business to run? The internet is a marketing tool, and Internet Marketing Associates will put your business online to success.

Call (215) 233-9004 or e-mail pcperson@netaxs.com
and put your business where your customers are.

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